Promotional products are helpful for any type of business or profession. These can even be secondary to professional business cards. If you’re a veterinarian, taking and distributing these items isn’t just about printing pictures of cute animals onto objects and providing contact information. Your promotional products should be relevant and effective.
Make It Useful
Clients are usually more interested in receiving and keeping promotional items that they can actually use and not just display in their homes. Instead of offering just business cards, Positive Impressions, LLC suggests that you use other products, such postcards, pens, mugs, magnets, calendars, and small pillows. Also, since these are promotional products for veterinarians, you can include small pet items, such as brushes or toys.
Make It Relevant
Other than making or buying useful promotional products, you can maximize the items’ features as well. Include bits of information relevant to pet owners. You can provide tips on what to feed certain types of pets or what immunizations pets need. This is enough reason for owners to keep your giveaways. Make this your personal way of expressing genuine love and care for animals. It will eventually encourage more clients to trust you with their pets’ needs.
Make It Supportive
Veterinarians are good at using promotional items in conjunction with other marketing activities. For example, if you are promoting yourself on social media, you could use these products as prizes for pet or animal-related contests. You can also participate in animal welfare events and use your promotional products as giveaways.
Careful design and choice of promotional items help give a better boost to your veterinary clinic. It also gives your practice more promotional value. For better results, ask a professional printing company for advice and options.