Content comes in different forms and varying effectiveness; however, the success of your campaigns will hinge on what type you use. Video is becoming the go-to form of many websites because it allows them to convey their value proposition faster and sends a clearer message of who they are.
An expert on graphic design from Provo cites the following ways on how you can use videos.
Storytelling is an important part of branding; in some cases, viewers remember the story you used compared to how they can use the product and its features. Video is a powerful tool because it conveys several emotions at once, and the tone of voice of the characters in it. The breaks in speaking, the eye contact, the non-verbal cues; these all tell a story about your brand.
Videos enable you to capture the imagination of your audience and elicit emotions and behavioral responses. These improve conversion rates and allow you to build a stronger brand.
Guides for Customers
Very few will read a long guide about how to use your products or how your services benefit them. Videos are easier to follow because a viewer just has to do the same thing as shown. This simplifies an otherwise confusing feature or product. The video you produce must show step-by-step processes and the result so that it doesn’t confuse a viewer.
Print is still one of the easiest ways to release a statement. However, video is the better alternative because you can ‘supervise’ a viewer about hot topics in your industry or negative news about your brand. Videos enable you to combine words with tone and control the pace a viewer moves through them.
These are only a handful of ways to use video for content purposes; implement these to gain a competitive advantage in your niche.