A little more than a decade ago, online business listings were limited to large computer screens. Newspaper classifieds, magazine ads, and (gasp) yellow pages maintained some relevance for the majority who had no computer access. Mobile phones were barely internet-capable, and advertising business on such a limited platform didn’t make much sense.
Fast forward to today, and you would be hard-pressed to find anyone who doesn’t own a smartphone connected to the internet 24/7. It’s the new norm, as is having access to multiple screen sizes (phone, tablet, laptop, desktop) for peak media consumption. Businesses have also scrambled to put themselves on all these screens, but not all of them succeed. In this vein, a responsive web design is what they need to achieve.
The Game Changer that is Mobile
Sure, mobile is where the money’s at right now. But at some point in the journey, businesses saw the need to create separate versions of their websites: one for desktops and one for mobile. The explosive growth of the smartphone-toting population makes this effort troublesome for all but the most well-staffed and well-funded businesses. Maintaining two websites is simply not feasible for small to medium enterprises, not to mention its limited rate of success.
Don’t Work Hard, Work Smart
Responsive web design means overhauling a website from the ground up so that it adapts well to any screen size on which it’s displayed. If users see that they can do all the stuff they need to do on a website regardless of what device they’re using, they’ll naturally keep visiting that site. Businesses in Denver rely on web design development services for responsive website functionality. This lets them gain the advantage of covering all their bases, while still only needing to maintain one site.
Hitting an SEO Sweet Spot
Search engines rank sites based on, among other factors, user traffic and how much time users spend on a website. Responsive websites tick both those boxes because of their user-friendliness, leading to increased chances of high visibility, which drives more traffic, and so on.
Flexible, user-friendly, and cost-effective – there’s no better time to implement responsive design to your website than now.