An amazing thing about the hospitality industry today is that even the small players can thrive if they are able to find their niche. This was difficult to do 30 to 40 years ago.
A Change in View
As technology and media have altered the idea of entertainment, they have also caused a change in people’s idea of what makes for a relaxing getaway, and even how the hospitality industry functions in today’s digital age. Nowadays, the idea of a vacation or a weekend escape is not necessarily a visit to some far-off area where you might watch the sunset on the beach, or pitch a tent up in the mountains, or perhaps have a picnic near the woodlands. Today, a vacation could be a shopping spree in the city or perhaps a weekend of relaxation at a nearby hotel.
Experiencing a Different Lifestyle
The good news here for many hotels is that there is a bigger demand compared to before, and this is not just limited to the usual holiday seasons. The many lifestyle channels that showcase the lives of the rich and famous have caused a stir within people, teenagers and adults, alike, to experience a taste of that, even for just a weekend. So, a lot of hotels are witnessing a spike of such clientele who may be there to celebrate a birthday, an anniversary, or to even just forget a bad week at the office.
Staying in for an Event
For others, the purpose is not necessarily to enjoy the hotel’s amenities but to be there for a special event. This could be for a sports game, a concert, or even just to go shopping prior to the start of school. So again, a hotel, big or small, might find itself fully booked at odd times of the year.
However, not all small hotels are able to take advantage of this as they might not be as well-known or as well represented online as their competitors. These days, hotels need to strengthen their online presence. Obviously the first thing potential customers will do is to view the options online to take note of the accessibility, the facilities, and the price of the establishment. This is where a hotel’s website design is vital – it should have the features that attract and engage online searchers. It should also provide ease of use and navigation, as well as do justice to the character and the identity of the brand. Otherwise, online searchers will move on to the next hotel website and possibly end up booking their stay, elsewhere
In today’s time, there is a big need for convenient access to a hotel. Owners should take note so they can reap the rewards.