Five Factors to Consider When Designing for Mobile

Mobile Web Design

There was a time when mobile accessibility was an afterthought in terms of your website design. These days, however, you design for mobile first. It’s not enough that your website is mobile-friendly, as it has to be ultra-responsive and presents top-notch user experience (UX). Here’s why:

Google results focus on mobile-friendly sites

This is perhaps the first reason you should focus on a mobile-friendly website. Search results offered by Google are likely to include more mobile-friendly web pages, the biggest indication that your SEO may receive a huge boost from a good mobile website design in Perth.

Usability is now favoured more than good looks

A great website focused on desktop and laptop computer users typically has great aesthetics. But when you’re designing for a much smaller screen, as in smartphones and tablets, space is at a premium. This is why aesthetics take a back-seat to usability. What good are all the colours if you don’t have the bells and whistles?

Mobile devices depend on the speed of connection

Mobile handsets are faster than ever before, but the speed at which websites load on a hand-held device does not rely on processor or memory alone since it also needs a good connection. If your mobile site does not load fast on slower connections (3G), you can bet users will not be enamoured to stay and wait.

A simple and satisfying UX is key

User experience trumps the looks on a mobile website. If you don’t have a website that gives users that snappy, easy-to-understand and quick to navigate experience, they won’t like your site. Even those who have the patience to stay on for a while are not likely to come back.

Clickability is a huge factor on a small screen

Test your mobile site: If a person with large fingers taps on an icon, will they hit that icon or hit two or three others with it? That is a small screen, but give enough space between clickable items to avoid frustrating your users.

A website designed for mobile has subtle differences from one designed for a desktop computer. Make sure you know what those subtle differences are and how you can use them to your benefit.