According to the latest reports, overall Internet penetration in the United Kingdom has risen in 2017 from the past year. As of this year’s first quarter, 89% of adults in the country made a recent access to the Internet. Furthermore, almost all adults – 99% – between the ages of 16 to 34 regularly use it. Even the percentage of the older adult age bracket (75 years and older) went up to 41%.
What These Numbers Should Mean to Oral Health Providers
These growing numbers show just how more consumers in the nation have become more reliant on the Internet. And there are many good reasons for this behaviour. The World Wide Web allows them to search for products and services they need and learn more about them either at the comfort of their own homes, in the office, or on the go. They can find out what other people have to say about businesses or brands before they spend money on something they do not know anything about.
As a dentist who runs an office, your practice is a business too. This means that you should take these numbers seriously and that you should already benefit from the World Wide Web to promote your dental office.
It Is All about Strategy
Keep in mind though, that just because you have an online presence does not automatically mean potential patients will already find you. You still need to implement a strategic dental marketing plan to bring patients into your practice’s door. And this should include not just strategizing how people will find you online, but also how you can make a powerful case as to why they should choose you as their oral health provider.
Internet Marketing: An Integral Part of Your Approach
Many tactics will help you make your practice more visible online, and Internet marketing is one of them. For starters, go with search engine optimisation (SEO), search engine marketing (SEM), and social media marketing (SMM).