Surveys of dental practitioners have given a look into how a good number of dentists marketed their practice. The bulk of surveyed dentists had Facebook pages. The problem, however, is that despite the presence of a Facebook page, most of these dentists hardly ever used them to engage more Facebook users.
Most dentists who use Facebook to market their practice, don’t have anyone to oversee the page, so it remains without any activity for long stretches of time. It’s not just Facebook; many other social media pages have a dentist’s name on them and hardly any movement.
When you get down to it, you will find that social media networks are very powerful allies in marketing. Some of the things you can do with a social media page are the following:
How do you generate interest using Facebook or any other social media page? You engage patients, both current and prospective. You can have discussions using your page. People can post any time of day so you must reply as often as possible.
Build your authority
At the same time, give your users something useful. You can do this through highly informative posts. These posts can talk about dental topics, but you can also post other topics sometimes that you believe your audience may be interested in, even if they have nothing to do with dental health. For example, a post about sports, upcoming events in town, etc.
Your contacts on social media have other contacts too. You might get hundreds of referrals just by interacting with your contacts. Their contacts can see that activity, and that’s free marketing to potential patients. Don’t forget how quickly people can tag or forward stuff on social media. Someone looking for a dentist might get a referral to your page from one of your contacts.
There are many things you can do with a Facebook page or a similar social network. It may be overwhelming to do your job, expand your business, and manage your social pages at the same time. Fortunately, you can work with an agency like Dominate Dental that specialises in social media for dentists. This will keep your pages active and up to date.
You cannot ignore the power of social media these days. A strategy based on social media is quick and cost-effective. Look for a reputable agency to work with, and improve your chances of getting more patients.