Sixty percent of consumers in Singapore purchase products online at least once a month, according to a survey conducted by a local business consulting company. Consumers shared that they regularly shop online to get better deals and that they use smartphones to complete purchases. In turn, the Republic has become among the world’s biggest users of mobile shopping, despite being a relatively new player in the e-commerce industry.
Mobile Shopping via Social Media — A Game Changer
When asked how they shop online, the respondents answered that they did most of their shopping on social media. Fifty-seven percent of them said that they read customer reviews and look for promotional offerings on social media. Once they collect enough product information, they make purchases on the social media platforms, as well. After all, Facebook and Instagram now have a shop button for business pages. They no longer work as mere advertising avenues; instead, they can now provide a whole buying experience to the consumers. With the convenience of mobile shopping via social media, it’s no wonder that more Singaporeans are turning out to be among the biggest online shoppers in Asia.
Retailers in the Digital Age
The survey serves as a reminder that retailers must reassess their business strategy to suit the shopping trends in the digital age. Mobile and internet marketing in Singapore are now vital to remain competitive not only in the country but in the entire Asia Pacific, as well.
Singaporean shoppers lead in cross-border online shopping in Asia. As a matter of fact, clothing, footwear, video games, books, and health and beauty products are the most popular out-of-country online purchases, according to the survey. Retailers, both local and international, of the said products must take their digital marketing and e-commerce strategies to another level. Singaporean shoppers, after all, comprise a huge market that is worth tapping into.
Despite this digital revolution, the survey shared that there is still a place for in-store shopping. There are still a significant number of consumers that value the holistic buying experience that physical stores provide. In the end, it is crucial for retailers to deliver excellent customer service both online and offline.