When your dental practice website generates more leads, you have a better chance of getting more patients. However, just because you have a site, it does not mean more and more people will walk in the door of your office. You need to work on it or have someone help you optimise your pages.
Dominate Dental, an expert in dental marketing cites the following techniques that improve lead generation and website optimisation.
Focus on Content
Regardless of your profession, content is still the most important factor when it comes to online marketing. Several dentists are offering their services, and maybe some of them have their websites as well. Distinguish your office from the clutter by narrowing the focus of your content. If you want to draw attention to a certain service you offer like dental crowns, create content that focuses on this. Provide information, display rates or discounts for similar services offered, and use paid advertising for related search terms in this niche.
Alternatively, create different landing pages for specific services you offer so that a potential patient does not have to sift through your website looking for a certain service. This narrows the focus of each page you publish, making it easier for you to convert a visitor.
Always Add Call-to-Action Buttons
The content on your pages may be top-notch, but if they do not convert, your strategy will not work. This is when strategically placing calls-to-action buttons on a page helps; doing so funnels a visitor further down the purchase channel or at least get them to sign-up for a newsletter.
Text can only do so much for your advertising efforts, show a potential patient and not just tell them about your services. Include videos on your website that illustrate how a particular service works or the before and after.
These are some of the techniques you can implement to improve the conversion rate of your websites. These boost your competitive advantage and allow you to reach your audience effectively.