Most millennials launch their creative start-ups on social media platforms, and it’s a great marketing approach for their visual-centric millennial-driven brands. Comic artists, retail fashion designers, and other artistic entrepreneurs flock to visual and millennial channels like Instagram to get their name out.
According to New Perspective, 81% of shoppers find information online before buying while 34% of that number use search engines. Hence, it’s important that your brand appears when your prospective customers are looking for your products and services.
SEO Leads Customers You’ve Yet to Meet
However, as a solo and budding business owner, posting on Instagram will only get you so far, especially if you’re not reaching as many people as you want to. This is where SEO comes in – SEO lets you increase your presence online by making you visible in search engine results.
SEO connects your business to keyword searches relevant to your products and services. So when a user, for instance, types in “hand painted notebooks,” your brand of unique, hand painted writing materials should come up in search engines. SEO also identifies other keyword strategies according to your business and your potential customers.
Enhanced Social Media Marketing
The concept of social media marketing includes not only posting photos of your products and services. This aspect allows you to build relationships with your potential and existing customers. It also lets you enhance customer satisfaction with the different communication features of social media (i.e., comments section, likes, polls).
While social media marketing can be fun, it can take your focus away from running your business and monitoring finances. While your enterprise is still growing, it’s the best time to enlist the help of digital marketing experts.
Hiring digital marketing experts can lead you to your audience and increase your online visibility. While they take care of the marketing aspect, you can sit back and run your business with peace of mind.