User experience can make or break any website. One of the most effective ways to improve this aspect is to make it responsive. This is important, especially today since most users are on mobile and are on-the-go, as it can have a positive or negative impact on your ranking.
Experts on responsive website design service cite some reasons why responsiveness is a must-have.
1. Better Site Experience
A responsive site improves usability, making it easier for visitors to navigate your pages. This ease of use promotes better browsing, checking out (for e-commerce), moving between categories, and other similar experiences.
User experience has the potential to boost site visits and prolong time spent on each page. Google uses these factors to indicate the value of websites. Pages that are easy to read and navigate will have a good record on search engines.
2. Faster Load Speed
Page loading time is another factor that can make or break your website. A responsive design streamlines your site, which reduces the time it takes for a page to load. The shorter attention span of users means that you have to deliver your message and value proposition immediately. The faster the content loads, the longer a visitor will browse your pages.
3. Increased Social Shares
Responsive web design has a positive impact on how visitors share your pages. If a user sees the social media buttons easily, they’re likely to click them. A higher number of shares from platforms, such as Facebook, Twitter, and Instagram, can generate traffic and may boost your conversion rate as well.
4. Convert at a Better Rate
Smoother browsing experience and navigation makes a good impression on a visitor. This may swing their decision in your favour, whether they’re making a purchase or signing up for a newsletter. Higher conversion rates translate to increased profits.
These are some of the reasons responsiveness is an important feature of websites. Make the necessary improvements for a more responsive site, especially if you are targeting mobile users.