Google Local Search: Top 3 Factors All Businesses Should Know

Businessman using laptop

With countless prospective customers relying on local search for finding various products or services, it’s extremely vital that your business’ online presence is as optimized as it can be. But what does this mean exactly?

Basically, your business listing’s rank in Google My Business results is significantly influenced by three crucial factors, namely relevance, prominence, and distance. Optimizing your business listing for these three could boost your rank in Google’s local search results.

1. Optimizing for Relevance

You need to make your My Google Business listing relevant to what prospective customers are using to search for businesses like yours, says an online marketing and local SEO expert in Denver. You should try the following to accomplish this:

  • Pick the most specific category. For instance, instead of “SEO services,” if you’re an expert of local SEO, go with “local SEO services” if this is available.
  • Put detailed descriptions of your business and location.
  • Complete your business details, including your business name, contact information, and address.

2. Optimizing for Prominence

You could leverage this to get ahead of your competitors in local search. Put up many relevant photos of your business and get customer reviews on your listing and other reputable sites such as Yelp, Facebook, Yahoo! Local, etc. You could also work on getting citations, which are mentions of your business on relevant websites, and inbound links to your site.

3. Optimizing for Distance

Google bots are naturally inclined to favor businesses within proximity of a searcher, and while you can’t really do anything to change your location, you could increase the chances of making your business more relevant by building location-based pages on your site and then linking these to your Google My Business listing and your other web profiles. At the very least, you should:

  • Choose high-volume keywords with specific location intent.
  • Build a webpage on your site that particularly targets this key phrase, and make sure to include this key phrase on your copy, headings, page title, image filenames, and meta description.
  • Include your NAP, name, address, and contact numbers on your webpage.

These suggestions are by no means a comprehensive list of tactics for making your Google My Business listing rank high in local search results, but they are a very solid start. Put simply, your Google My Business listing would have a better chance of ranking well in local search results if you have a well-rounded SEO campaign.