Is there a formula for success? Can a marketing agency claim that they can take your company to greater heights using a tried and tested method? There’s only so much they can automate when it comes to marketing.
Most cases, it boils down to looking at the landscape and building an organic readership.
Organic Is Important
In the past, any kind of traffic was important. It didn’t matter that customers weren’t engaging–as long as they have seen the pages. But Google learned of the ways old-school SEO tactics were rigging traffic just to get certain pages to the top three spots. The landscape changed and organic traffic became the most important. The focus has shifted so much that now it won’t be hard to find affordable organic SEO, which favors your company because, well, you can cut back on expenses while still getting the results you want.
Local Connections Matter
It’s impossible to build organic traffic without having local connections. The connection is something that happens naturally because of the location you are both targeting. It also makes sense to Google, with the given context. They do not only consider the location of your business; they also look into the kind of people you associate with. And if you associate with a company that is halfway around the world instead of a local supplier, that’s not too organic in their eyes.
No Small Feat
You may think a small number of local followers mean less than a big number of random followers, but that’s where you’re wrong. It’s not about the numbers; it’s about the engagement. However small your local audience is, turn it into a community of dedicated customers and you’ll have them spreading the word about your brand even without much prodding. When they get quality products and service, they will talk about you to their friends and family.
Who wants to spend money on a process that might not work? If you want your hard-earned money to go into something productive, invest in local and organic traffic.